Using Visual Models in the Design Process

Posted in Conferences, Companies, Graphics, Development on May 17, 2007

Using Visual Models in the Design Process

Google Tech Talks
May 4, 2007


In this talk I will explain how we use visual modeling as a collaborative tool in the product and service design process to establish a common language and frame of reference among people from design, business, and technology. I will illustrate how we use models to map the territory of a project, as a tool to bridge the gap between immersive research and design implications, and as method for documenting the shift from what something might be to what something might be like as a solution.

Speaker: Shelley Evenson

Shelley Evenson is Director of Graduate Studies and an Associate Professor teaching in the area of interaction design in the School of Design at Carnegie Mellon University. She is also a voting faculty for the Human-Computer Interaction Institute at Carnegie Mellon. Prior to Carnegie Mellon, Shelley was an Adjunct Clinical Professor in the Technology and eCommerce Program, J.L. Kellogg Graduate School of Management.

Shelley has worked for more than 25 years in multidisciplinary consulting practices. Her work focuses on tapping into the needs of constituents, defining the best opportunities to respond to those needs, quickly prototyping the response and iteratively reshaping it based on feedback. Her current interests include design languages and strategy, experiences that skill, organizational interfaces, design for service and what lies beyond user-centered design.

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