Silicon Valley WebGuild: Vertical Search Trends
Google Tech Talks
August 23, 2006
Silicon Valley Web Guild
- Michael Yang, Founder, President and CEO, Become.com
- Gautam Godhwani, President, Simply Hired
- Suranga Chandratillake, Founder & CTO, Blinkx
What is it vertical search? It is search focused on a specific vertical. Vertical search engines mine data for one specific niche of the market place — for example, travel, jobs, hotels, music, movies, and even health care. As web sites and data proliferate, the task of locating specific information gets tougher. Vertical search engines provide an efficient way to get to that information. Verticals are very different from domain specific portals which are usually product placement vehicles for vendors. VSEs are more granular. They organize all niche-specific information and present it in a manner that is simple to use and easy to consume. Vertical search engines can also offer advertisers a more focused ad platform. Advertisers are able to target their messages more precisely to their audience versus a broad message with regular search engines. Thus, LookSmart has been changing its focus from a regular search engine to a search company focused on verticals — 181 verticals to be exact! Come hear from the next generation of search pioneers and how they plan to exploit this opportunity!