Microsoft MIX07: Keynote II. Marketing with Connected Experiences
Following a talk by Microsoft's President of Entertainment and Devices, Robbie Bach, Microsoft introduced a panel of "experts" to talk about the role of marketing with the growing complexity of digital entertainment on the Web.
Microsoft has been ramping up its strategy to move much of its revenue-generating future to providing the latest multimedia experience on the Web. The company has invested significantly in the past several years in Web-hosted services, tools for cutting-edge Web design, providing Web-based entertainment on the PC and its Internet-enabled game devices, such as the Xbox 360 console. To prove his point, Bach proceeded to trot out a series of Microsoft partners and customers who were using the company's technology to build creative ads and services.