Microsoft MIX07: Interactive Advertising on the Windows Media Center Platform

Come learn about new interactive ad concepts that leverage the power of the Windows Media Center platform to provide an experience that goes well beyond the thirty second video ad and pre-rolls. In this session we cover the ad concepts that are being developed by the Media Center team for the 10ft space and discuss the rationale and assumptions behind them. We take a look at the advertising benefits of this approach which include better measurement, targeting, and increased engagement through interactivity.