Google Developer Day London: Earth, KML and the GeoWeb

Do you want to reach the largest possible audience with your geospatial data? If so, then KML is the answer. KML is a file format used to display geographic data in a geo-browser, such as Google Earth, Google Maps, and Google Maps for mobile. We'll give you a tour of what is possible in KML and show you how to create your own custom map layers. We'll also talk about how you can help Google to index your geospatial content (KML, GeoRSS and more) so that we can send more search traffic your way.
With Google Earth product manager, Peter Birch