Microsoft MIX07: PANEL DISCUSSION: There Is No Free Lunch
Advertising supported content and services on the Internet are now taken for granted by most consumers, and marketers have become increasing aggressive in collecting anonymous, and private information from consumers to target more lucrative ads. What should an advertising based business on the Web be looking for in the privacy policies of its advertising partners? How can privacy be used as a competitive advantage? Join our panel of industry experts as we discuss the privacy implications of marketing data collection, and where the line between privacy and monetization should be drawn.