Is your RDBMS letting you down? Applications of TV Viewing Behavior

Posted in Conferences, Companies, Databases, Science on June 12, 2007


Is your RDBMS letting you down? Applications of TV Viewing Behavior
Google Tech Talks
May 23, 2007

ABSTRACT

As commodity hardware becomes cheaper and more powerful it becomes tempting to reflexively use relational databases to track and report on large datasets. Rentrak argues the case that a pure-RDBMS solution can be counterproductive, especially for complex analysis of those datasets. I'll describe an alternate approach we currently use to track and report on video-on-demand and linear television viewership.

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Tags: Techtalks, Google, Conferences, Databases, Science, Lectures, Computer Science, Broadcasting, Companies