MIX08: Silverlight and Advertising

Posted in Conferences, Companies, Graphics, Internet Marketing on June 28, 2008

Get Microsoft Silverlight

Come learn how advertisers, vendors, and publishers are using Microsoft Silverlight to create amazing rich media and monetize in-stream video ads. This session covers popular topics including packaging content for ad servers, Silverlight and Flash co-existence, using Microsoft Expression Encoder to create innovative in-stream experiences, time- vs. frame-based tracking, and more.

Speakers: Mark Kapczynski, Dan Penn, Michael Scherotter, Eric Schmidt, Jon Tabak (Panache), Alex Thompson (EyeWonder)

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Tags: Business, Conferences, Technologies, Microsoft, Flash, Silverlight, MS Expression, MIX08, Advertising