MIX08: Silverlight and Advertising

Come learn how advertisers, vendors, and publishers are using Microsoft Silverlight to create amazing rich media and monetize in-stream video ads. This session covers popular topics including packaging content for ad servers, Silverlight and Flash co-existence, using Microsoft Expression Encoder to create innovative in-stream experiences, time- vs. frame-based tracking, and more.

Speakers: Mark Kapczynski, Dan Penn, Michael Scherotter, Eric Schmidt, Jon Tabak (Panache), Alex Thompson (EyeWonder)