Marketing Talks at Google presents Matt Bailey

Posted in Conferences, Companies on September 17, 2008

Analytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable.

Speaker: Matt Bailey

Google Tech Talks
August 19, 2008

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Tags: Techtalks, Google, Business, Conferences, engEDU, Education, Google Tech Talks, Analytics, Companies