Research Road Trip: A Traveler's Road to Decision webinar
In a recent study, Google and M&RR (Marketing and Research Resources, Inc.) explored how consumers research and gather information throughout the travel decision-making process. We examined behaviors in business and leisure travelers, and culled out insights across four key travel categories: Airlines, Hotels, Car Rental, Cruise.
On Friday, October 10, 2008, Google hosted a webinar that covered this study's findings and answered questions such as:
- Does the research process change by trip and traveler type?
- Does online video play a role in the travel-purchase process?
- Do information sources and purchase influencers vary by travel category?