Research Road Trip: A Traveler's Road to Decision webinar

Posted in Companies, Internet Marketing on November 28, 2008

In a recent study, Google and M&RR (Marketing and Research Resources, Inc.) explored how consumers research and gather information throughout the travel decision-making process. We examined behaviors in business and leisure travelers, and culled out insights across four key travel categories: Airlines, Hotels, Car Rental, Cruise.

On Friday, October 10, 2008, Google hosted a webinar that covered this study's findings and answered questions such as:

  • Does the research process change by trip and traveler type?
  • Does online video play a role in the travel-purchase process?
  • Do information sources and purchase influencers vary by travel category?

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Tags: Google, Business, Webinars, Advertising, Research, Google AdWords, Broadcasting, Companies