Conversion Optimizer: Increase your profits with AdWords
Courtney Lischke, a Product Marketing Manager for AdWords, describes how Conversion Optimizer can help advertisers increase their profits on AdWords. She discusses the benefits of Conversion Optimizer, how it works, the difference between simple bid management and multi-dimensional bid management and tips for success. A practical example is used to tie the various concepts together. The video also features a testimonial from an advertiser at CafePress whose campaigns using Conversion Optimizer achieved double-digit percentage increases in ROI.