Advertising revenues in traditional venues like print magazines and television are declining, while online advertising is exploding. Advertisers want richer online ad platforms. Content providers want ads that maximize revenue without negatively impacting the user experience. What role will advertising play in "podcasting," "video blogging" and other emerging media? Join a panel of industry luminaries to discuss these and other issues.
Bant Breen is Senior Vice President, Director of Strategic Development and Innovation of the Interpublic Group (NYSE: IPG), one of the world's leading organizations of advertising agencies and marketing services companies. Breen plays a key role in driving Interpublic's strategic agenda in areas such as asset alignment, communications innovation, technology and acquisitions. Before joining Interpublic, Bant was the Founder and President of Bant Breen LLC, a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to founding his own company, he was with Leo Burnett Worldwide for five years in roles that included Regional Managing Director of iLeo (now Arc Worldwide) as well as Digital and Integrated Communications Director for Leo Burnett EMEA. Mr. Breen started his career as a WPP Fellow, part of the holding company's program that develops senior management talent with experience across a range of marketing disciplines.
Jennifer Slegg is acknowledged as the leading expert on contextual advertising, particularly Google AdSense & the Yahoo! Publisher Network. Her blog, JenSense (http://www.JenSense.com), deals exclusively with contextual and behavioral advertising. Her unique style brings insight to both publishers and advertisers of the many contextual advertising programs as well as the relatively new area of behavioral advertising. She is also well known as “Jenstar” on several webmaster & publisher forums, and is a regular speaker about advertising and copy writing at various webmaster conferences.
"Ron Belanger is the Senior Director of Channel Strategy and Development at Yahoo! Search Marketing and joined the company in September 2005. His role is to serve as an expert resource for clients and agencies looking to maximize the efficiency of their performance marketing infrastructure, and effectively incorporate search marketing into their overall marketing mix. Prior to joining Yahoo! Search Marketing, Ron served as Vice President of Search and Affiliate Marketing for Carat Interactive, an interactive advertising agency. While at Carat, he developed marketing strategies for more than twenty top-tier clients, including Hyatt Hotels, America Online, Microsoft Office Live Meeting, Radio Shack, Hyundai and Kodak. Ron also co-authored the industry's premier course on Search Marketing in conjunction with iMedia Learning. Prior to Carat, he served in various positions for Inceptor, FairMarket, and HSRI."
Jed Nahum is Director of Product Management for MSN's forthcoming adCenter advertising platform. He and his team focus on feature planning for search, contextual and other platform improvements. His team works with customers and industry experts to integrate their requirements and suggestions into the platform. Prior to his work for MSN, Jed directed search engine marketing at SmartBargains.com. At Amazon.com, Jed spent several years in product management. While there, he identified the opportunity and drove the business plan to launch Amazon's cell phones store and also managed the pricing function for several lines of business.
Jeff Lanctot serves as Avenue A | Razorfish's vice president and general manager, and discipline lead for media. Jeff joined Avenue A | Razorfish in 1999, and served as the agency's vice president of media and client services prior to his current role. The Avenue A | Razorfish Media team is the largest buyer of interactive media in the U.S. and the AR Search division is the country's largest SEM. Prior to joining Avenue A | Razorfish, Jeff worked in direct marketing as vice president of Qualfund LLC. He began his career with the Deloitte Consulting Group, providing management consulting and business analysis for a host of Fortune 500 companies and government agencies. Jeff, a graduate of Washington State University, is a recipient of MEDIAWEEK's "Media All-Star" award, B2B Magazine's "Best & Brightest Media Strategist" award, and was named one of Media Magazine's "50 Most Influential People in Online Advertising."