MIX06: Selling the Experience

Posted in Conferences, Companies, Development on March 23, 2009

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If you are in the business of developing Web sites and software, how do you get customers to actually pay for improvements to the user experience? How do you get approval from management to spend time and money planning and testing the user experience? The experts on this panel are in the trenches every day, and have stories to share of the successes and lessons learned. Come prepared to pose your hard questions to the panel of experts from ODOPOD, Frog Design, Microsoft, and Fluid.

Cordell Ratzlaff
Frog Design
Cordell is a creative director at frog design, where he leads design engagements for frog's digital media practice. He has over eighteen years experience designing and delivering successful products across a wide range of software, hardware, and Web applications. Cordell has designed innovative products for Apple, Microsoft, Disney, Hewlett-Packard, Cingular, American Express, United Airlines, and DaimlerChrysler. He has a deep knowledge of all phases of the design process including user research, conceptual design, information architecture, prototyping, usability testing, detailed design, and production. Prior to joining frog, Cordell held a variety of design and management positions during a nine-year career at Apple Computer. As the manager of Apple's Human Interface Group, he directed the human interface strategy and design for major releases of the Macintosh operating system, from Mac OS 8 through Mac OS X.

Jay Wolff

Nathan Moody
Nathan Moody is the award-winning Director of Creative Services at Fluid, Inc. He has worked in nearly every digital creative discipline, media delivery medium, and major desktop technology for 15 years. At Fluid, Nathan oversees all creative project output, from conceptual design to final on-screen pixels. He has contributed creative direction, information architecture, interaction design, and visual design for such clients as Adobe, Charles Schwab, Design Within Reach, General Electric, Microsoft, The North Face, Timberland, and Reebok. Nathan is also published book and magazine author on the topics of digital imaging, broadcast design, and special effects. He also produces electronic music under a variety of pseudonyms and is an avid photographer.

Roger Black
Roger Black Studio, inc.
Roger Black is a media designer who has worked on newspapers, magazines and web sites around the world. Currently he is leading the redesign of Bloomberg.com in New York. At the same time, Roger is part of the team starting up a high-end car magazine/web site in London; he is spear-heading the re-launch of Key West magazine; and he's rethinking the classified business of a major Western U.S. daily, both on-line and off-line. In 2004 he completed a redesign of the Houston Chronicle, and collaborated on its revamped web site, chron.com. He designed and help launch the Spanish-language daily, Rumbo. In 2005 Roger lead redesigns of Nintendo Power, MIT's Technology Review and Poz magazines. Black is a founding partner in Danilo Black S.A. in Monterrey, Mexico, and the Font Bureau. Previously he served as chief art director of Newsweek, The New York Times, New York magazine and Rolling Stone.

Surya Vanka

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Tags: Business, Conferences, MIX06, Microsoft, Business Decision Maker, Designer, Discussion, Development, Companies