As content and services are delivered to customers in more locations, on more devices, users are expecting information to be more tailored to their context and more relevant not to just "What" they are looking for, but "Where". Microsoft's Alex Daley hosts this session exploring ways to reach customers with location relevant information, building richer experiences that make your site or application more "sticky" and fulfilling for users. Alex covers using Microsoft's Virtual Earth development technologies to build applications from store locators to location-based social networking to customized vertical search experiences.
Alex Daley is a technical evangelist for Microsoft® Windows Live™ Local, and Virtual Earth™ at Microsoft Corp. He is responsible for engaging with the broad technical and developer community to foster a strong developer community, provide education and guidance, and communicate the developer road map for building solutions with Virtual Earth. Daley first joined Microsoft in June 2004, serving as an academic relations manager working with top universities interested in doing research or teaching with Microsoft development technologies. Before that, Daley was an IT manager and taught courses in information technology and computer science at Rutgers University. Daley graduated with a bachelor’s degree in computer science from Rutgers University.