MIX09: Go Beyond Best Practices: Evolving Next Practices to Prosper in the 21st Century
Come hear Lou Carbone cite evidence and outline next practices based on sensing and responding to customers' needs versus a world of making and selling in which product manufacturing is rooted. Come learn why you need to view business differently-to evolve from best practices to next practices-if you are to survive and prosper in the years to come.
Recognized as the thought leader who launched the Experience Management movement with the seminal article he co-authored with Stephan Haeckel in 1994, Lou has worked with firms like Avis, Penske Truck Rental and Leasing, IBM. Capitol One, Allstate Insurance, Caribou Coffee, Taco Bell, Brinker International, HR Block, CarMax, Mayo Clinic, Best Buy, RBC, Oskar Mobil (Vodaphone) and many others.