MIX09: The Way of the Whiteboard: Persuading with Pictures
Hear Dan Roam talk about persuading people with pictures. Whether convincing leadership to back a project, getting a VC to fund a business, building consensus on a project team, or selling a new technology platform within an organization, nothing is more powerful than a simple picture for discovering and developing technological concepts and business ideas. This session shows how to use the pictures we've created to persuade other people to take action.
Dan Roam is the bestselling author of THE BACK OF THE NAPKIN: SOLVING PROBLEMS AND SELLING IDEAS WITH PICTURES. Amazon rated THE BACK OF THE NAPKIN the # 5 business book of 2008, while BusinessWeek, Fast Company, and the London Times all voted it the best creativity and innovation book of the year. Dan has helped leaders at Microsoft, Wal-Mart, Boeing, and the United States Senate solve complex problems through visual thinking. Dan and his whiteboard have been featured on CNN, MSNBC, ABC News, Fox News, and NPR.