AdWords Account Structure: Executive Chef

Posted in Companies, Internet Marketing on May 15, 2009



Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.

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Tags: Google, Business, Optimization, Advertising, Google AdWords, adwords, online advertising, Companies, Keywords, Online Marketing