AdWords Account Structure: Executive Chef

Posted in Companies, Business, Google
 
AdWords Account Structure: Executive Chef
  • Video is free for view
View_video

Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.



 

Tags: adwords, Optimization, Keywords, Online Marketing, Google AdWords, Advertising, online advertising, Business, Google, Companies

Level: any Date: May 14, 2009 Votes: 0 User: Dmytro Shteflyuk  Comments: 0 
 
 

No Response(s) to this entry

Subscribe to comments with RSS.

 
 
 
 

Design by Tatyana Kovyrina
© 2006–2008 by Alexey Kovyrin and Dmytro Shteflyuk