AdWords Negative Keywords: Galaxy Desserts

Posted in Companies, Internet Marketing on May 15, 2009

Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.

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Tags: Google, Business, Optimization, Advertising, Google AdWords, adwords, Companies, Keyword, Online Marketing, Ad Group, Text Ad, Negative Keyword