AdWords Campaign Experiments - Match Type Experiment Demo

Posted in Companies, Testing, Internet Marketing on October 21, 2011



AdWords Campaign Experiments (ACE) lets you run split tests (experiments) for a campaign. These tests help you measure the impact of changes to keywords, bids, ad groups, and placements before you apply them to all auctions.

In this video, we'll use a Broad Match Modifier example to demonstrate how to run a match type experiment in ACE.

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Tags: Google, Testing, MATCH, adwords, how, to, campaign, Companies, instructions, How To, experiment, type, split, ACE, Experiments, instructional video