Surge 2010 ~ The "Go or No-Go": Operability and Contingency at Etsy
You've been working on the wicked new feature for a long time. Design is done, the product people love it, and the code's about as polished as it can be. Launching new public-facing features is different than making small changes to existing functionality. I'll talk about the process we have at Etsy (influenced by Flickr's) for making sure that new awesome thing is *operable* and the right attention has been given to contingency planning, on both the technical and human sides.