Game On: 16 Design Patterns for User Engagement
Google Tech Talk (more info below)
August 8, 2011
Presented by Nadya Direkova.
How do you drive up user engagement?
What game-like design patterns get your users to complete the sign-up, bring friends and come back?
This session will expose the design patterns of engagement and incentives, including relevant metrics.
You will leave with an arsenal of 16 design patterns to:
- design effective sign-up sessions and tutorials
- promote virality
- invite return visits
- apply game mechanics beyond points and bagdes.
SXSW tweets about the talk:
"... Most rewarding talk so far at sxsw." - spony
"... Killer presentation on game mechanic design patterns..." - jonloyens
"... She spoke like a human...which was a refreshing change #SXSW."- peternovosel
About the speaker:
Nadya Direkova is a Game Mechanic and Sr. UX Designer at Google.