How Edmunds Decreased Page Load Time by 80% in 3 Simple Steps

Posted in Companies, Conferences on May 23, 2012

Google Tech Talk
January 13, 2011

Presented by Ismail Elshareef.


Back in the day, the onLoad event on our and pages used to take 9 seconds to fire! Yeah, we thought it was awful too. That's why in late 2008, we set out to do something about. In this talk, I will discuss the three main concepts that helped us take our pages from slow to really fast.

Slides for this talk can be seen here:

Link to blog post:

Ismail Elshareef's bio -
Ismail has been a web engineer for over twelve years working on architecting and developing web applications and solutions for government, entertainment, media and automotive industries. While working at Ticketmaster's Cottonblend, Ismail was the Chief Architect and Engineer behind the Bunnyfarm CMS project that currently drives and manages sites like The Troubadour, Viejas Entertainment, The Pasadena Civic and At Edmunds, where he was the Director of Front-End Engineering and now Principal Architect of Platform, he's been working with sharp and ambitious engineers on setting and executing a vision for frontend development based in quality, performance and pushing the proverbial technology envelop. In his new role as a Principal Architect, Ismail is spearheading the creation of Edmunds' open platform of APIs and open-srouced products and tools.

Edmunds bio -
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Our Web sites consist of (launched in 1995 as the first automotive information Web site), Inside Line (launched in 2005 and the most-read automotive enthusiast Web site), CarSpace (launched in 2007 to provide insightful automotive industry commentary and analysis).

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Tags: Google Tech Talk, Web Performance, web exponents, Google, GoogleTechTalks