Google I/O 2012 - Monetizing Android Apps
Chrix Finne, Kenneth Lui
There's more than one way to make money with your Android app: Paid apps, in-app billing, advertising, and so on. This session covers the subject comprehensively, with details on the monetization tools in Google Play and a close look at the AdMob SDK, ad network mediation and Google Analytics. Walk away armed with knowledge on how you can make more money, get more users and gain more insights.
For all I/O 2012 sessions, go to https://developers.google.com/io/