Google I/O 2012 - Google Play: Marketing 101 for Developers
Patrick Mork, Kushagra Shrivastava
As soon as you hit the "Publish" button on your app, you become (partly) a marketer; you might as well try to be a good one. We'll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we've built for developers, and convincing the Play team to feature your app.
For all I/O 2012 sessions, go to https://developers.google.com/io/