Google I/O 2012 - Google Play: Marketing 101 for Developers

Posted in Mobile, Operating Systems, Companies, Conferences on August 17, 2012

Patrick Mork, Kushagra Shrivastava

As soon as you hit the "Publish" button on your app, you become (partly) a marketer; you might as well try to be a good one. We'll share everything we know about promoting apps on Google play: building a strategic marketing framework, making good use of media channels, taking advantage of the assets we've built for developers, and convincing the Play team to feature your app.

For all I/O 2012 sessions, go to

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Tags: Google Play, Android, Monetization, Marketing, googleio2012, Google, Google I/O, developer conference, Google Developers I/O 2012, Conferences, 2012, Mobile