Google I/O 2012 - Measuring the End-to-End Value of Your App
Neil Rhodes, Nick Mihailovski, Mike Kwong
We've rethought mobile app analytics from the ground up. If you are a mobile app developer, come see what's new from the land of Google Analytics; Understand how to measure the end-to-end value of your app, and improve its performance to drive usage and retention.
For all I/O 2012 sessions, go to https://developers.google.com/io/