Videos in category Business

Speaker: Chris RamsdaleTrack: Cloud ComputingTime: 14:40 - 15:25Room: sala[2]Level: 201Who says you can't build rich web apps for your business? Follow along in this session to learn how you can use the latest integrated set of tools from Google and VMware to take your internal business apps into the cloud. We'll cover how to get started using GWT with Spring Roo and SpringSource Tool Suite (ST...

A brief demonstration showing how to determine your ad's performance in different positions using Google Analytics. Use this to find out the difference in conversion rate when your ad shows above or to the right of the search results.

A brief tutorial that demonstrates how to get started using the AdWords API PHP client library. Best viewed in HD.

Summary Alan Shalloway presents two ways to look at Lean: 1) Lean as a thought process, a culture, a way for an organization to be, and 2)how to use Lean to solve problems. Alan presents the case that Lean-Thinking can be used to solve many problems that face organizations. Lean-Thinking does not require an organization to become Lean, but gives the people involved more tools to become more eff...

This video walks you through the steps to review sites in Ad Planner.

Lauren Usui, Product Marketing Manager for the Google mobile ads team, gives a demo of the new AdSense for Mobile features for high-end phones like iPhone and Android.

Learn more about the new features for the Google Search Appliance 6.

The popularity of Google Apps as a suite of business tools is creating new revenue opportunities for IT service providers, systems integrators, and freelance consultants. Traditional value-added resellers are looking for ways to adapt their business for the world of cloud computing and the new Google Apps Authorized Reseller program provides the perfect framework for moving a services business ...

Get some real world advice from developers that have created successful businesses around their social apps. From monetization strategies to analytics, learn how to turn a fun idea into a real revenue stream.Shawn Shen, Chewy Trewhella, Gerardo Capiel

Summary Dion Hinchcliffe is an advocate of Web 2.0 and the Web Oriented Architecture. He explains how a mindset shift helped some companies be very successful using the Web 2.0 model while others have failed. He also considers that eventually most companies will migrate to WOA because we are living in an increasingly networked world. Bio Dion Hinchcliffe is an internationally recognized busines...