Videos in category Webinars

This webinar was presented externally on April 30th, 2009. It is a presentation of the key findings and insights from a study that OTX did for Google on the Brand Value of Search. This particular webinar focuses on the topic as it relates to the Travel Industry. Presented by Julie Cannova, OTX. Introduction by Cindy Goodrich, Google. Moderated by Veronica San Luis, Google.

This Back to School webinar highlights industry trends, profiles key demographics of your target audience, and provides tips to reach top influencers.

Learn about Google's free Website Optimizer tool and how you can use it to help drive more online sales with Tom Leung, Senior Business Product Manager.

An AdWords Editor webinar highlighting advanced functions and new features of the latest version. Hosted on June 10, 2008.

Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising.

Learn how to use the vast Google Network including TV, audio and print to reach your target audiences and increase traffic.

Use advanced AdWords optimization tools like Analytics to refine and improve your AdWords account.

New to online advertising? Learn the fundamentals of Advertising with Google from an AdWords Expert.

Expanding Reach: Find Your Target Audience The second of three webinars from our AdWords Retail specialists will show you how to: Reach holiday shoppers throughout the day Refine your traffic to reach your target audience Create a media plan that integrates search, traditional media, and Google's content network Write ad text that resonates with your audience Visit our Unwrapped: Retail Holiday...

Analyze & Simplify: Measure Success & Streamline the Buying Process In the last installment of our three-part webinar series, join us to learn how to: Improve the customer's experience on your site Avoid common shopper frustrations with the purchase process Boost your website's conversion rates Track the effectiveness of your holiday campaigns