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Microsoft MIX07: PANEL DISCUSSION: There Is No Free Lunch

scoundrel — Mon, 11 Jun 2007 02:27:42 GMT

Advertising supported content and services on the Internet are now taken for granted by most consumers, and marketers have become increasing aggressive in collecting anonymous, and private information from consumers to target more lucrative ads. What should an advertising based business on the Web be looking for in the privacy policies of its advertising partners? How can privacy be used as a competitive advantage? Join our panel of industry experts as we discuss the privacy implications of marketing data collection, and where the line between privacy and monetization should be drawn.

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Browse the archive of posts filed under Conferences, Technologies, Development, Business, Design, MIX07

Microsoft MIX07: PANEL DISCUSSION: Great User Experiences for Ad-Supported Content

scoundrel — Sun, 10 Jun 2007 03:35:58 GMT

Advertising and sponsorships pay for most of the media we get for free: television, radio, and on-line news. Different types of ads have different impacts on the user experience. Learn how to make design decisions that enable you to create high-impact ads without sacrificing a high-quality user experience.

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Microsoft MIX07: Interactive Advertising on the Windows Media Center Platform

scoundrel — Mon, 04 Jun 2007 06:52:29 GMT

Come learn about new interactive ad concepts that leverage the power of the Windows Media Center platform to provide an experience that goes well beyond the thirty second video ad and pre-rolls. In this session we cover the ad concepts that are being developed by the Media Center team for the 10ft space and discuss the rationale and assumptions behind them. We take a look at the advertising benefits of this approach which include better measurement, targeting, and increased engagement through interactivity.

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Microsoft MIX07: Keyword Services Platform (KSP) from Microsoft adCenter

scoundrel — Thu, 31 May 2007 23:48:45 GMT

Come learn how the KSP will revolutionize the search industry by allowing advertisers and developers to build KSP applications using public APIs. This session describes KSP and how it works. It also includes partners that will describe the unique power that this tool offers to advertisers.

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Browse the archive of posts filed under Conferences, Technologies, Companies, Business, MIX07, Web Services, Microsoft