BestTechVideos: Tag advertising Videos http://www.bestechvideos.com/tag/advertising Fri, 10 Jul 2009 09:03:46 GMT BestTechVideos: Tag advertising Videos with short descriptions Display Ad Builder in the new AdWords interface http://www.bestechvideos.com/2009/06/15/display-ad-builder-in-the-new-adwords-interface

Display Ad Builder in the new AdWords interface

How to find, and why to use, the Display Ad Builder in the new AdWords interface. For information on the Display Ad Builder in the previous interface, view some of the other videos in our playlist.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Fri, 10 Jul 2009 09:03:46 GMT http://www.bestechvideos.com/2009/06/15/display-ad-builder-in-the-new-adwords-interface Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/15/display-ad-builder-in-the-new-adwords-interface Account Navigation in the New AdWords Interface http://www.bestechvideos.com/2009/06/11/account-navigation-in-the-new-adwords-interface-2

Account Navigation in the New AdWords Interface

See how you can use the new interface to move through your account more efficiently.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Fri, 10 Jul 2009 09:03:15 GMT http://www.bestechvideos.com/2009/06/11/account-navigation-in-the-new-adwords-interface-2 Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/11/account-navigation-in-the-new-adwords-interface-2 Optimizing Campaigns in the New AdWords Interface http://www.bestechvideos.com/2009/06/11/optimizing-campaigns-in-the-new-adwords-interface-2

Optimizing Campaigns in the New AdWords Interface

How you can use the new interface to quickly find opportunities to improve your performance.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Fri, 10 Jul 2009 09:02:35 GMT http://www.bestechvideos.com/2009/06/11/optimizing-campaigns-in-the-new-adwords-interface-2 Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/11/optimizing-campaigns-in-the-new-adwords-interface-2 Managing the Content Network in the New AdWords Interface http://www.bestechvideos.com/2009/06/11/managing-the-content-network-in-the-new-adwords-interface-2

Managing the Content Network in the New AdWords Interface

Use the new AdWords interface to manage the Google Content Network more efficiently.

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Easy Editing in the New AdWords Interface

See how you can use the new interface to make changes to your campaigns with fewer clicks.

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Tracking Your Ads in the New AdWords Interface

Use the new interface to get a quick overview of your performance, then focus in on the most important keywords across your account.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Fri, 10 Jul 2009 09:01:06 GMT http://www.bestechvideos.com/2009/06/11/tracking-your-ads-in-the-new-adwords-interface-2 Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/11/tracking-your-ads-in-the-new-adwords-interface-2 Velocity 09: High Performance Ads - Is It Possible? http://www.bestechvideos.com/2009/06/28/velocity-09-high-performance-ads-is-it-possible

Velocity 09: High Performance Ads - Is It Possible?

Advertising provides the primary revenue source for many of the Web’s most popular sites. And yet, ads have a reputation for slowing down web pages. The experts on this panel discuss techniques and experiences with mitigating the impact of ads on site load times, and efforts that are ongoing to establish standards for measuring and improving ad performance.

Eric Goldsmith
AOL

Eric Goldsmith, Operations Architect at AOL, has more than 18 years of experience in the areas of product development, engineering and operations. At AOL he has led efforts to deliver the highest levels of performance and availability for top Web sites, including: AOL.com; AIM.com; and AOLVideo; among others.

His areas of expertise include Performance Analysis, Capacity Planning, Network Engineering and Security, and Software and Product Development. Prior to AOL, Eric worked for companies such as UUNet, WorldCom and CompuServe, as well as telecom and Internet startups. He holds a BS in Computer Science from The Ohio State University.

Artur Bergman
Wikia

Artur Bergman, hacker and technologist at-large, is the VP of Engineering and Operations at Wikia. He provides the technical backbone necessary for Wikia’s mission to compile and index the world’s knowledge. He is also an enthusiastic apologist for federated identity and a board member of the OpenID Foundation. In past lives, he’s built high volume financial trading systems, re-implemented Perl 5’s threading system, wrote djabberd, managed LiveJournal’s engineering team, and served as operations architect at Six Apart. His current interests extend to encompass semantic search, large scale infrastructure, open source development, federated instant messaging, neurotransmitters, and the future of cyborgs.

Tony Ralph
Yahoo!

An 8 year Yahoo! veteran, I have worked directly with display ad delivery for the last 4. One aspect of this work is the monitoring and analysis of 3rd Party ad quality and performance. This work has helped lead to the formation of an IAB Working Group with other major publishers on ad performance.

Bryant Mason
Microsoft Corporation

Bryant Mason is a Principal Test Manager with the Microsoft Advertising Research and Development Group, where he is responsible for performance engineering. He has been optimizing large-scale Internet services at Microsoft since the late 90s. Over the past nine years, he has been busy building advertising platforms that handle tens of billions of requests each day. When not working on the next generation advertising platform for Microsoft, he contributes to industry standards for on-line ad performance.

Sameer Ajmani
Google

Sameer has been building large-scale distributed systems at Google since 2004, including work on parallel data processing, Bigtable, and, most recently, content delivery systems for DoubleClick image and video ad creatives. He is now leading a new effort at Google to make the Web faster by making ads load faster.

Richard Bush
ADTECH

Since 1996 Richard has worked in internet and computing related industries, during this time he has been involved in development of commercial websites and marketing technology.

During Richard’s 6 years at RBI UK, he has been involved with best practice and creation of many of RBI’s ad funded websites.

In his current role as a Director at ADTECH US, Richard has responsibility for the teams that implement theADTECH AD server for customers, and has many years of hands on experience with day to day ad delivery, for many of ADTECH’s largest customers.

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Browse the archive of posts filed under Conferences, Development, Business]]> Sun, 28 Jun 2009 12:05:01 GMT http://www.bestechvideos.com/2009/06/28/velocity-09-high-performance-ads-is-it-possible Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/28/velocity-09-high-performance-ads-is-it-possible Import CSV in AdWords Editor http://www.bestechvideos.com/2009/06/03/import-csv-in-adwords-editor

Import CSV in AdWords Editor

Learn how to import a CSV file in AdWords Editor.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Sun, 28 Jun 2009 07:45:30 GMT http://www.bestechvideos.com/2009/06/03/import-csv-in-adwords-editor Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/03/import-csv-in-adwords-editor YouTube Auto 101 http://www.bestechvideos.com/2009/06/03/youtube-auto-101

YouTube Auto 101

As YouTube grows, the opportunities available to engage with its audience also grow. Join us for a comprehensive webinar designed for advertisers in the automotive industry that discusses all of the marketing opportunities available on YouTube, big and small.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Sun, 28 Jun 2009 07:42:28 GMT http://www.bestechvideos.com/2009/06/03/youtube-auto-101 Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/03/youtube-auto-101 AdSense for Mobile Applications Testimonial: Urbanspoon http://www.bestechvideos.com/2009/06/24/adsense-for-mobile-applications-testimonial-urbanspoon

AdSense for Mobile Applications Testimonial: Urbanspoon

Learn about Urbanspoons experience with AdSense for mobile applications.

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Browse the archive of posts filed under Broadcasting, Business, Screencasts]]> Sun, 28 Jun 2009 07:05:06 GMT http://www.bestechvideos.com/2009/06/24/adsense-for-mobile-applications-testimonial-urbanspoon Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/24/adsense-for-mobile-applications-testimonial-urbanspoon AdWords API Tutorial (9 of 9) - Additional Resources http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-9-of-9-additional-resources

AdWords API Tutorial (9 of 9) - Additional Resources

Part nine of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick discuss additional resources for AdWords API information beyond what's available in the video series.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:55:31 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-9-of-9-additional-resources Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-9-of-9-additional-resources AdWords API Tutorial (6 of 9) - Ad Groups http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-6-of-9-ad-groups

AdWords API Tutorial (6 of 9) - Ad Groups

Part six of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick go over creating ad groups using the AdWords API.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:55:10 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-6-of-9-ad-groups Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-6-of-9-ad-groups AdWords API Tutorial (5 of 9) - Campaigns http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-5-of-9-campaigns

AdWords API Tutorial (5 of 9) - Campaigns

Part five of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick go over creating campaigns using the AdWords API.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:54:54 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-5-of-9-campaigns Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-5-of-9-campaigns AdWords API Tutorial (8 of 9) - Keywords http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-8-of-9-keywords

AdWords API Tutorial (8 of 9) - Keywords

Part eights of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick go over creating keyword criteria with the AdWords API.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:54:34 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-8-of-9-keywords Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-8-of-9-keywords AdWords API Tutorial (7 of 9) - Ads http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-7-of-9-ads

AdWords API Tutorial (7 of 9) - Ads

Part seven of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick go over creating ads using the AdWords API.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:54:18 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-7-of-9-ads Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-7-of-9-ads AdWords API Tutorial (4 of 9) - Debugging http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-4-of-9-debugging

AdWords API Tutorial (4 of 9) - Debugging

Part four of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick discuss how to capture debugging information useful in troubleshooting AdWords API behavior.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:54:02 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-4-of-9-debugging Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-4-of-9-debugging AdWords API Tutorial (3 of 9) - Logging In http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-3-of-9-logging-in

AdWords API Tutorial (3 of 9) - Logging In

Part three of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick cover logging in to the AdWords API's Sandbox development environment.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:53:44 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-3-of-9-logging-in Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-3-of-9-logging-in AdWords API Tutorial (2 of 9) - Intro http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-2-of-9-intro

AdWords API Tutorial (2 of 9) - Intro

Part two of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, Brian Kennish and Jeffrey Posnick provide an introduction to the web material that will be used in the rest of the tutorial videos.

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Browse the archive of posts filed under Companies, Development, Business, Google]]> Sat, 27 Jun 2009 13:53:21 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-2-of-9-intro Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-2-of-9-intro AdWords API Tutorial (1 of 9) - Overview http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-1-of-9-overview

AdWords API Tutorial (1 of 9) - Overview

Part one of a nine-part tutorial geared to developers new to Google's AdWords API. The companion website is located at http://awapiday.googlepages.com/
In this video, John Fitzpatrick provides a broad overview of AdWords and the AdWords API.

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Browse the archive of posts filed under Companies, Business, Google]]> Sat, 27 Jun 2009 13:52:59 GMT http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-1-of-9-overview Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/adwords-api-tutorial-1-of-9-overview Discover DoubleClick Studio http://www.bestechvideos.com/2009/06/17/discover-doubleclick-studio

Discover DoubleClick Studio

A highly visual tour through DoubleClick Studio, a new tool to enhance rich media ad production and workflow.

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Browse the archive of posts filed under Companies, Business, Google]]> Wed, 24 Jun 2009 08:00:34 GMT http://www.bestechvideos.com/2009/06/17/discover-doubleclick-studio Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/17/discover-doubleclick-studio Tracking performance on the Google Content Network http://www.bestechvideos.com/2009/06/16/tracking-performance-on-the-google-content-network

Tracking performance on the Google Content Network

Google Content Network video 3 of 3. This video outlines how, on the Google Content Network, you can get detailed insight into how your advertising is performing for you.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Tue, 16 Jun 2009 15:23:58 GMT http://www.bestechvideos.com/2009/06/16/tracking-performance-on-the-google-content-network Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/16/tracking-performance-on-the-google-content-network Ad format flexibility on the Google Content Network http://www.bestechvideos.com/2009/06/16/ad-format-flexibility-on-the-google-content-network

Ad format flexibility on the Google Content Network

Google Content Network video 2 of 3. This video explains how, on the Google Content Network, advertisers have the freedom to easily choose between different advertising formats.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Tue, 16 Jun 2009 15:23:41 GMT http://www.bestechvideos.com/2009/06/16/ad-format-flexibility-on-the-google-content-network Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/16/ad-format-flexibility-on-the-google-content-network Introduction to the Google Content Network http://www.bestechvideos.com/2009/06/16/introduction-to-the-google-content-network

Introduction to the Google Content Network

Google Content Network video 1 of 3. This video explains how the Google Content Network works for advertisers who want to be able to target customers when they browse beyond search. It explains how, like on search, you can easily focus your advertising to websites where your customers are.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Tue, 16 Jun 2009 15:23:13 GMT http://www.bestechvideos.com/2009/06/16/introduction-to-the-google-content-network Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/16/introduction-to-the-google-content-network Getting Started with Google AdWords http://www.bestechvideos.com/2009/06/16/getting-started-with-google-adwords

Getting Started with Google AdWords

This video explores the benefits of AdWords and goes through step-by-step instructions on how to create your first campaign.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Tue, 16 Jun 2009 15:22:05 GMT http://www.bestechvideos.com/2009/06/16/getting-started-with-google-adwords Dmytro Shteflyuk http://www.bestechvideos.com/2009/06/16/getting-started-with-google-adwords Powered by YouTube: AdSense Video Units http://www.bestechvideos.com/2009/04/08/powered-by-youtube-adsense-video-units

Powered by YouTube: AdSense Video Units

Speaker: Nikhil Chandhok

An overview of AdSense video units, a monetization option for websites, as well as a look into our customizable embedded players.

http://sites.google.com/site/poweredbyyoutube

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Browse the archive of posts filed under Conferences, Development, Business]]> Mon, 08 Jun 2009 10:27:40 GMT http://www.bestechvideos.com/2009/04/08/powered-by-youtube-adsense-video-units Roman Dmytrenko http://www.bestechvideos.com/2009/04/08/powered-by-youtube-adsense-video-units Little Changes, Large Results: 5 Things Marketers Can Do Now with Avinash Kaushik http://www.bestechvideos.com/2009/05/19/little-changes-large-results-5-things-marketers-can-do-now-with-avinash-kaushik

Little Changes, Large Results: 5 Things Marketers Can Do Now with Avinash Kaushik

In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively in particular, media dollars in order to maximize ROI. But often times, marketers ignore what's immediately achievable. With the right approach and resources, a downturn can actually provide marketers with real opportunities.

Avinash Kaushik will lead a discussion to share the "Top 5 Things Marketers Can Do Now". You'll learn how to implement Avinash's tips for using data-driven insights to guide your marketing message and media strategies immediately. And you'll walk away knowing how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.

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Browse the archive of posts filed under Companies, Business, Google]]> Mon, 08 Jun 2009 06:37:27 GMT http://www.bestechvideos.com/2009/05/19/little-changes-large-results-5-things-marketers-can-do-now-with-avinash-kaushik Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/19/little-changes-large-results-5-things-marketers-can-do-now-with-avinash-kaushik AdWords Account Structure: Executive Chef http://www.bestechvideos.com/2009/05/14/adwords-account-structure-executive-chef

AdWords Account Structure: Executive Chef

Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.

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Browse the archive of posts filed under Companies, Business, Google]]> Fri, 15 May 2009 08:22:38 GMT http://www.bestechvideos.com/2009/05/14/adwords-account-structure-executive-chef Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/14/adwords-account-structure-executive-chef AdWords Keyword Expansion: Adventures Cross Country http://www.bestechvideos.com/2009/05/14/adwords-keyword-expansion-adventures-cross-country

AdWords Keyword Expansion: Adventures Cross Country

Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

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Browse the archive of posts filed under Companies, Business, Google]]> Fri, 15 May 2009 08:22:20 GMT http://www.bestechvideos.com/2009/05/14/adwords-keyword-expansion-adventures-cross-country Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/14/adwords-keyword-expansion-adventures-cross-country AdWords First Page Bids: Moonknight Networks http://www.bestechvideos.com/2009/05/14/adwords-first-page-bids-moonknight-networks

AdWords First Page Bids: Moonknight Networks

Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.

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Browse the archive of posts filed under Companies, Business, Google]]> Fri, 15 May 2009 08:21:21 GMT http://www.bestechvideos.com/2009/05/14/adwords-first-page-bids-moonknight-networks Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/14/adwords-first-page-bids-moonknight-networks AdWords Negative Keywords: Galaxy Desserts http://www.bestechvideos.com/2009/05/14/adwords-negative-keywords-galaxy-desserts

AdWords Negative Keywords: Galaxy Desserts

Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.

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Browse the archive of posts filed under Companies, Business, Google]]> Fri, 15 May 2009 08:20:35 GMT http://www.bestechvideos.com/2009/05/14/adwords-negative-keywords-galaxy-desserts Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/14/adwords-negative-keywords-galaxy-desserts Getting Started with Google Ad Planner Publisher Center http://www.bestechvideos.com/2009/05/06/getting-started-with-google-ad-planner-publisher-center

Getting Started with Google Ad Planner Publisher Center

Get started with Google Ad Planner Publisher Center by learning how to claim and edit your site listing in three easy steps.

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Browse the archive of posts filed under Companies, Business, Google]]> Thu, 07 May 2009 08:49:37 GMT http://www.bestechvideos.com/2009/05/06/getting-started-with-google-ad-planner-publisher-center Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/06/getting-started-with-google-ad-planner-publisher-center Google and OTX present: The Brand Value of Search for the Travel industry http://www.bestechvideos.com/2009/05/06/google-and-otx-present-the-brand-value-of-search-for-the-travel-industry

Google and OTX present: The Brand Value of Search for the Travel industry

This webinar was presented externally on April 30th, 2009. It is a presentation of the key findings and insights from a study that OTX did for Google on the Brand Value of Search. This particular webinar focuses on the topic as it relates to the Travel Industry. Presented by Julie Cannova, OTX. Introduction by Cindy Goodrich, Google. Moderated by Veronica San Luis, Google.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Webinars]]> Thu, 07 May 2009 08:48:52 GMT http://www.bestechvideos.com/2009/05/06/google-and-otx-present-the-brand-value-of-search-for-the-travel-industry Dmytro Shteflyuk http://www.bestechvideos.com/2009/05/06/google-and-otx-present-the-brand-value-of-search-for-the-travel-industry Introducing DoubleClick Studio http://www.bestechvideos.com/2009/04/30/introducing-doubleclick-studio

Introducing DoubleClick Studio

DoubleClick's new tool for creating and producing rich media ads.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Mon, 04 May 2009 09:16:11 GMT http://www.bestechvideos.com/2009/04/30/introducing-doubleclick-studio Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/30/introducing-doubleclick-studio Make a Payment - Google AdWords http://www.bestechvideos.com/2009/04/28/make-a-payment-google-adwords

Make a Payment - Google AdWords

Make a Payment is a feature available in postpay AdWords accounts that you can use to initiate a payment for any amount you like, whenever you like. For more information, visit (https://adwords.google.com/support/bin/topic.py?topic=14878).

Please note that Make a Payment has not been enabled in all accounts yet, but we're working on it!

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Mon, 04 May 2009 08:35:44 GMT http://www.bestechvideos.com/2009/04/28/make-a-payment-google-adwords Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/28/make-a-payment-google-adwords MIX09: Customized Live Search for Web and Client Applications http://www.bestechvideos.com/2009/04/15/mix09-customized-live-search-for-web-and-client-applications

MIX09: Customized Live Search for Web and Client Applications

Come hear about the new Live Search 2.0 APIs that allow a Web site or client application to easily incorporate fully customizable Live Search capabilities and results. Also learn how to make money by including ads that together with search results can be configured and styled any way that best matches the content for a site or application.

Alessandro Catorcini

Alessandro Catorcini is a Senior Lead Program Manager on the API team in Live Search. He is responsible for exposing the capabilities of the Live Search engine to developers and facilitating the success of the technology’s adopters.

Catorcini joined Microsoft in 2000 as a Technical Program Manager working on the XML features for NetDocs and Office InfoPath design-time. In 2004, he moved to the Common Language Runtime team of .NET, where he was responsible for the managed code reliability features and for the support of major partners adopting .NET technology.

Prior to working at Microsoft, Catorcini worked as a Software Architect at Rina Spa in the shipbuilding industry. At this company, he designed the application for ship classification and built a cutting-edge editorial system. His background in this industry stemmed from his duty as a Technical Officer in the Weapon Engineering Corps of the Italian Navy. Catorcini was in charge of the validation and testing of the deliveries from the private sector to the Navy, including the fitting of new constructions and the refitting of existing vessels.

Catorcini graduated from the University of Genoa in Italy with a degree in Electronic Engineering. In his spare time, he is an avid reader and enjoys spending time with his son.

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Browse the archive of posts filed under Conferences, Companies, Business, Microsoft]]> Sun, 19 Apr 2009 20:05:37 GMT http://www.bestechvideos.com/2009/04/15/mix09-customized-live-search-for-web-and-client-applications Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/15/mix09-customized-live-search-for-web-and-client-applications MIX09: Delivering Ads to a Silverlight Media Player Application http://www.bestechvideos.com/2009/04/15/mix09-delivering-ads-to-a-silverlight-media-player-application

MIX09: Delivering Ads to a Silverlight Media Player Application

Learn how to add instream and companion ads (in Flash and Silverlight formats) to a Silverlight media player application. See real-world examples of how to use IAB's VAST and VPAID guidelines as well as other methods to display instream video advertisements along with companion display ads.

Nicholas Brookins

Nicholas Brookins is a Product Architect at Akamai Technologies, the leading managed services provider for powering rich media, dynamic transactions, and enterprise applications online. Nick provides technical design for the Akamai AdaptiveEdge streaming solution, based on Microsoft Smooth Streaming for Silverlight. He is also the lead developer for the Silverlight version of OpenVideoPlayer, an open source project that aims to provide a foundation for stable and scalable web-based video players, available at openvideoplayer.sf.net.

Prior to his role at Akamai, Nick was the CTO of SAM Systems, where he played a key role in development of patent-pending methods for improving video quality and efficiency for the company's real-time surveillance video solutions. Aside from software development, Nick enjoys playing guitar and spending time at the beach in San Diego where he lives with his wife and daughter.

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Browse the archive of posts filed under Conferences, Technologies, Companies, Business, Flash, Silverlight, Microsoft]]> Sat, 18 Apr 2009 17:18:54 GMT http://www.bestechvideos.com/2009/04/15/mix09-delivering-ads-to-a-silverlight-media-player-application Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/15/mix09-delivering-ads-to-a-silverlight-media-player-application Google AdWords Editor http://www.bestechvideos.com/2009/04/15/google-adwords-editor

Google AdWords Editor

An introduction to the basic features of AdWords Editor.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Wed, 15 Apr 2009 12:44:01 GMT http://www.bestechvideos.com/2009/04/15/google-adwords-editor Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/15/google-adwords-editor Top of Mind Thoughts for Debt Relief from Google http://www.bestechvideos.com/2009/04/15/top-of-mind-thoughts-for-debt-relief-from-google

Top of Mind Thoughts for Debt Relief from Google

The current state of the economy has led to a variety of financial worries. Consumers' financial needs are evolving as we continue throughout the recession. Google has partnered with Snippies, a consumer research production company, to conduct a video journal of the stories of four consumers to get a pulse on the needs and circumstances of those who desire debt relief.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Interview]]> Wed, 15 Apr 2009 12:43:13 GMT http://www.bestechvideos.com/2009/04/15/top-of-mind-thoughts-for-debt-relief-from-google Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/15/top-of-mind-thoughts-for-debt-relief-from-google Conversion Optimizer: Increase your profits with AdWords http://www.bestechvideos.com/2009/04/03/conversion-optimizer-increase-your-profits-with-adwords-2

Conversion Optimizer: Increase your profits with AdWords

A discussion and demonstration of Google's Conversion Optimizer, focusing on benefits, the difference between simple bid management and multi-dimensional bid management, a practical example, best practices and using the application. The video also features a testimonial from an advertiser who has experience success with the feature. For more information, visit www.google.com/adwords/conversionoptimizer.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Fri, 03 Apr 2009 08:34:11 GMT http://www.bestechvideos.com/2009/04/03/conversion-optimizer-increase-your-profits-with-adwords-2 Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/03/conversion-optimizer-increase-your-profits-with-adwords-2 Export CSV in AdWords Editor http://www.bestechvideos.com/2009/04/03/export-csv-in-adwords-editor

Export CSV in AdWords Editor

Learn how to export a CSV file of your AdWords account using AdWords Editor.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Fri, 03 Apr 2009 08:32:59 GMT http://www.bestechvideos.com/2009/04/03/export-csv-in-adwords-editor Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/03/export-csv-in-adwords-editor Simple AdWords Tips for Success http://www.bestechvideos.com/2009/04/03/simple-adwords-tips-for-success

Simple AdWords Tips for Success

5 simple tips on how to make AdWords advertising successful and cost effective for your company.

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Browse the archive of posts filed under Broadcasting, Business, Screencasts]]> Fri, 03 Apr 2009 08:32:02 GMT http://www.bestechvideos.com/2009/04/03/simple-adwords-tips-for-success Dmytro Shteflyuk http://www.bestechvideos.com/2009/04/03/simple-adwords-tips-for-success PixelPerfect #119: Design a Billboard Advertisement (Part 2) http://www.bestechvideos.com/2009/03/31/pixelperfect-119-design-a-billboard-advertisement-part-2

PixelPerfect #119: Design a Billboard Advertisement (Part 2)

Last week, we created an energy can to be placed in a billboard. We continue this week by building the rest of the advertisement using both Adobe Photoshop and Illustrator.

Create the billboard canvas in Photoshop
Open your energy drink graphic, and copy the image into a new layer on a large Photoshop canvas.

Use Adobe Illustrator to make the billboard's background design
Bert utilizes Adobe Illustrator to create starburst-like shapes that will serve as the billboard's background design. These shapes will be imported into Photoshop when complete. The method of creating multiple angled lines is done by using the Reflect function and making manual adjustments as needed. Use Object > Join to connect your duplicated lines to create a single shape. Duplicate this shape multiple times using the Reflect function to create a starburst-looking object.

Import shapes into Photoshop and apply color
Copy and paste this path into Photoshop in a layer behind the energy can and adjust the shape as desired. Create a yellow colored gradient in another layer below the can, then make a selection using the starburst paths. In that selection, apply some green color that will contrast with the yellow gradient.

Apply styling to the can using gradients
Apply a glow to the can for additional styling. In this case, we're not going to apply a glow using layer styles. Instead, we'll make a large glow behind the can by using a white color, and creating a radial gradient that fades to transparent. This way, the glow is uniform and doesn't stick to the shape of the can. If the glow isn't strong enough, duplicate the glow layer for more intensity.

Add text to the billboard using Illustrator
Create an ellipse selection in Photoshop using the marquee tool and save this selection as a path. Copy this path and place it in Illustrator. Lock this path, then make a new path with less anchor points using the smart guides, which will help identify the boundaries of the imported path. Apply type to the rounded path and find a font that you like. You can adjust the placement of the text by dragging the handles. Copy this text back into Photoshop as pixels. Finally, apply a white stroke to the text using layer styles to complete this project.

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Browse the archive of posts filed under Broadcasting, Design, Screencasts, Photoshop]]> Tue, 31 Mar 2009 06:48:33 GMT http://www.bestechvideos.com/2009/03/31/pixelperfect-119-design-a-billboard-advertisement-part-2 Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/31/pixelperfect-119-design-a-billboard-advertisement-part-2 Accountable Advertising with Avinash Kaushik http://www.bestechvideos.com/2009/03/29/accountable-advertising-with-avinash-kaushik

Accountable Advertising with Avinash Kaushik

2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI.

To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics. Learn how to improve marketing efficiency, drive insights into consumer behavior, and generate greater returns on your marketing investments.

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Browse the archive of posts filed under Broadcasting, Business, Screencasts]]> Sun, 29 Mar 2009 11:19:58 GMT http://www.bestechvideos.com/2009/03/29/accountable-advertising-with-avinash-kaushik Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/29/accountable-advertising-with-avinash-kaushik Circle-E and the Google Search Appliance http://www.bestechvideos.com/2009/03/29/circle-e-and-the-google-search-appliance

Circle-E and the Google Search Appliance

Circle-E, an HVAC services firm, discusses how the Google Search Appliance is helping their field representatives access relevant customer data from their mobile devices, thereby saving time and reducing costs.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Sun, 29 Mar 2009 11:18:17 GMT http://www.bestechvideos.com/2009/03/29/circle-e-and-the-google-search-appliance Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/29/circle-e-and-the-google-search-appliance Tracking Your Ads in the New AdWords Interface http://www.bestechvideos.com/2009/03/26/tracking-your-ads-in-the-new-adwords-interface

Tracking Your Ads in the New AdWords Interface

See how the new AdWords interface can help you analyze your campaigns with custom graphs, new account-level tabs and easy filtering.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Thu, 26 Mar 2009 15:16:32 GMT http://www.bestechvideos.com/2009/03/26/tracking-your-ads-in-the-new-adwords-interface Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/26/tracking-your-ads-in-the-new-adwords-interface Account Navigation in the New AdWords Interface http://www.bestechvideos.com/2009/03/26/account-navigation-in-the-new-adwords-interface

Account Navigation in the New AdWords Interface

See how you can use the new interface to move through your account more efficiently.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Thu, 26 Mar 2009 15:16:16 GMT http://www.bestechvideos.com/2009/03/26/account-navigation-in-the-new-adwords-interface Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/26/account-navigation-in-the-new-adwords-interface Easy Editing in the New AdWords Interface http://www.bestechvideos.com/2009/03/26/easy-editing-in-the-new-adwords-interface

Easy Editing in the New AdWords Interface

See how you can use the new interface to make changes to your campaigns with fewer clicks.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Thu, 26 Mar 2009 15:16:01 GMT http://www.bestechvideos.com/2009/03/26/easy-editing-in-the-new-adwords-interface Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/26/easy-editing-in-the-new-adwords-interface Managing the Content Network in the New AdWords Interface http://www.bestechvideos.com/2009/03/26/managing-the-content-network-in-the-new-adwords-interface

Managing the Content Network in the New AdWords Interface

Use the new AdWords interface to manage the Google Content Network more efficiently.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Thu, 26 Mar 2009 15:15:37 GMT http://www.bestechvideos.com/2009/03/26/managing-the-content-network-in-the-new-adwords-interface Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/26/managing-the-content-network-in-the-new-adwords-interface Overview of the New AdWords Interface http://www.bestechvideos.com/2009/03/26/overview-of-the-new-adwords-interface

Overview of the New AdWords Interface

Advertisers and AdWords team members tell the story behind the new AdWords interface.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Thu, 26 Mar 2009 15:14:06 GMT http://www.bestechvideos.com/2009/03/26/overview-of-the-new-adwords-interface Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/26/overview-of-the-new-adwords-interface AdWords display ad builder: Rich Media and Video templates http://www.bestechvideos.com/2009/03/26/adwords-display-ad-builder-rich-media-and-video-templates

AdWords display ad builder: Rich Media and Video templates

Using the display ad builder to create ads with richer content, interactivity and tracking.

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Browse the archive of posts filed under Companies, Broadcasting, Business, Google, Screencasts]]> Thu, 26 Mar 2009 15:13:16 GMT http://www.bestechvideos.com/2009/03/26/adwords-display-ad-builder-rich-media-and-video-templates Dmytro Shteflyuk http://www.bestechvideos.com/2009/03/26/adwords-display-ad-builder-rich-media-and-video-templates