Videos tagged with Advertising
Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.
Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.
Get started with Google Ad Planner Publisher Center by learning how to claim and edit your site listing in three easy steps.
This webinar was presented externally on April 30th, 2009. It is a presentation of the key findings and insights from a study that OTX did for Google on the Brand Value of Search. This particular webinar focuses on the topic as it relates to the Travel Industry. Presented by Julie Cannova, OTX. Introduction by Cindy Goodrich, Google. Moderated by Veronica San Luis, Google.
DoubleClick's new tool for creating and producing rich media ads.
Make a Payment is a feature available in postpay AdWords accounts that you can use to initiate a payment for any amount you like, whenever you like. For more information, visit (https://adwords.google.com/support/bin/topic.py?topic=14878).Please note that Make a Payment has not been enabled in all accounts yet, but we're working on it!
Come hear about the new Live Search 2.0 APIs that allow a Web site or client application to easily incorporate fully customizable Live Search capabilities and results. Also learn how to make money by including ads that together with search results can be configured and styled any way that best matches the content for a site or application. Alessandro Catorcini Alessandro Catorcini is a Senior L...
Learn how to add instream and companion ads (in Flash and Silverlight formats) to a Silverlight media player application. See real-world examples of how to use IAB's VAST and VPAID guidelines as well as other methods to display instream video advertisements along with companion display ads. Nicholas Brookins Nicholas Brookins is a Product Architect at Akamai Technologies, the leading managed se...
An introduction to the basic features of AdWords Editor.
The current state of the economy has led to a variety of financial worries. Consumers' financial needs are evolving as we continue throughout the recession. Google has partnered with Snippies, a consumer research production company, to conduct a video journal of the stories of four consumers to get a pulse on the needs and circumstances of those who desire debt relief.