Videos tagged with Advertising


AdWords First Page Bids: Moonknight Networks

AdWords First Page Bids: Moonknight Networks

Posted in Companies, Internet Marketing

Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.

Tags: Google, Business, Optimization, Advertising, Google AdWords, adwords, Companies, Keyword, Online Marketing, Ad Group, Text Ad, ...





Google and OTX present: The Brand Value of Search for the Travel industry

Google and OTX present: The Brand Value of Search for the Travel industry

Posted in Companies, Internet Marketing

This webinar was presented externally on April 30th, 2009. It is a presentation of the key findings and insights from a study that OTX did for Google on the Brand Value of Search. This particular webinar focuses on the topic as it relates to the Travel Industry. Presented by Julie Cannova, OTX. Introduction by Cindy Goodrich, Google. Moderated by Veronica San Luis, Google.

Tags: Google, Business, Webinars, Advertising, travel, Broadcasting, Companies, travel ads, search ads, search advertising, brand advertising, ...




Make a Payment - Google AdWords

Make a Payment - Google AdWords

Posted in Companies, Internet Marketing

Make a Payment is a feature available in postpay AdWords accounts that you can use to initiate a payment for any amount you like, whenever you like. For more information, visit (https://adwords.google.com/support/bin/topic.py?topic=14878).Please note that Make a Payment has not been enabled in all accounts yet, but we're working on it!

Tags: Google, Business, Advertising, Google AdWords, Payments, billing, Broadcasting, Screencasts, Companies, Postpay, google, ads, ...


MIX09: Customized Live Search for Web and Client Applications

MIX09: Customized Live Search for Web and Client Applications

Posted in Conferences, Companies, Internet Marketing

Come hear about the new Live Search 2.0 APIs that allow a Web site or client application to easily incorporate fully customizable Live Search capabilities and results. Also learn how to make money by including ads that together with search results can be configured and styled any way that best matches the content for a site or application. Alessandro Catorcini Alessandro Catorcini is a Senior L...

Tags: Business, Conferences, Microsoft, Search, Monetization, Advertising, Companies, MIX09, Full Breakout, Services, Live Search, ...


MIX09: Delivering Ads to a Silverlight Media Player Application

MIX09: Delivering Ads to a Silverlight Media Player Application

Posted in Conferences, Companies, Graphics, Internet Marketing

Learn how to add instream and companion ads (in Flash and Silverlight formats) to a Silverlight media player application. See real-world examples of how to use IAB's VAST and VPAID guidelines as well as other methods to display instream video advertisements along with companion display ads. Nicholas Brookins Nicholas Brookins is a Product Architect at Akamai Technologies, the leading managed se...

Tags: Business, Conferences, Technologies, Microsoft, Flash, Silverlight, Monetization, Advertising, Companies, MIX09, Full Breakout, ...



Top of Mind Thoughts for Debt Relief from Google

Top of Mind Thoughts for Debt Relief from Google

Posted in Companies, Internet Marketing

The current state of the economy has led to a variety of financial worries. Consumers' financial needs are evolving as we continue throughout the recession. Google has partnered with Snippies, a consumer research production company, to conduct a video journal of the stories of four consumers to get a pulse on the needs and circumstances of those who desire debt relief.

Tags: Google, Business, Interview, Advertising, Broadcasting, Companies, debt marketing, debt advertising, google media, google marketing