Videos tagged with CPA

A discussion and demonstration of Google's Conversion Optimizer, focusing on benefits, the difference between simple bid management and multi-dimensional bid management, a practical example, best practices and using the application. The video also features a testimonial from an advertiser who has experience success with the feature. For more information, visit www.google.com/adwords/conversiono...

Courtney Lischke, a Product Marketing Manager for AdWords, describes how Conversion Optimizer can help advertisers increase their profits on AdWords. She discusses the benefits of Conversion Optimizer, how it works, the difference between simple bid management and multi-dimensional bid management and tips for success. A practical example is used to tie the various concepts together. The video a...