Meaningful Play: Getting Gamification Right
Google Tech Talk January 24, 2011 Presented by Sebastian Deterding ABSTRACT Foursquare, GetGlue, Nike+, Badgeville: From reading news to fulfilling your hearts' desires, more and more "gameified" applications and "gamification" vendors doll out points and badges to users, promising anything from increased user engagement and retention to plain mind control. While some hold that adding such game...