Videos tagged with Marketing

"If It Feels Good Do It" : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, Advances in neuromarketing over the past decade have moved the industry to a point where it is finally a practical addition to the marketer and product designer's toolbox. Mr. Marquis will demonstrate how tracking the seco...

As YouTube grows, the opportunities available to engage with its audience also grow. Join us for a comprehensive webinar designed for advertisers in the automotive industry that discusses all of the marketing opportunities available on YouTube, big and small.

In today's tough economic climate, it's increasingly important for marketers to utilize resources effectively in particular, media dollars in order to maximize ROI. But often times, marketers ignore what's immediately achievable. With the right approach and resources, a downturn can actually provide marketers with real opportunities. Avinash Kaushik will lead a discussion to share the "Top 5 Th...

In the Spring Into Action webinar, the Google Retail Marketing Team discuss strategies retailers can take to get the most out of Mother's Day, Father's Day, and Graduation. Topics include: retail consumer behavior in 2009, a look at how the spring gift-giving season has performed historically, retail category trends and insights, and marketing tactics and tips for building successful online cam...

Learn how Colonial Candle, a 100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales.

Learn how Extra Space Storage, a self storage company, optimized their website to increase reservations by nearly 10% using Website Optimizer.

Learn how the hospitality company Outrigger Hotels & Resorts used Website Optimizer and increased conversions on their website by nearly 7%.

Find out how Team in Training, a non-profit which funds lymphoma and leukemia research, used Website Optimizer to gain valuable insights into their visitors' preferences and how it is shaping their marketing efforts moving ahead.

How advertisers can reach the video-engaged community with, in or around video on the Google Content Network. http://google.com/ads/videoadsolutions/

In this webinar, Mollie Klurfeld, an AdWords specialist, demonstrates how to quickly make bulk changes in an account using AdWords Editor.