Videos tagged with Negative Keyword

Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.

Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.