"If It Feels Good Do It" : Using Neuromarketing to Go Beyond Click-Through
"If It Feels Good Do It" : Using Neuromarketing to Go Beyond Click-Through: the Emerging Understanding of the Links Between Biometric Measures and Consumer Response to Media, Advances in neuromarketing over the past decade have moved the industry to a point where it is finally a practical addition to the marketer and product designer's toolbox. Mr. Marquis will demonstrate how tracking the seco...