Videos tagged with online advertising

Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.

Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

A discussion and demonstration of Google's Conversion Optimizer, focusing on benefits, the difference between simple bid management and multi-dimensional bid management, a practical example, best practices and using the application. The video also features a testimonial from an advertiser who has experience success with the feature. For more information, visit www.google.com/adwords/conversiono...

Learn how to export a CSV file of your AdWords account using AdWords Editor.

5 simple tips on how to make AdWords advertising successful and cost effective for your company.

2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI.To help address the fresh challenges facin...