Videos tagged with Online Marketing

Google Tech Talk (more info below) September 13, 2011 Presented by Patrick McKenzie ABSTRACT Google is in the business of having some of the world's best engineers build systems which connect businesses to customers. Unfortunately, we engineers often don't understand our systems from the customer's point of view. This talk will address challenges businesses face in their online marketing, from ...

As YouTube grows, the opportunities available to engage with its audience also grow. Join us for a comprehensive webinar designed for advertisers in the automotive industry that discusses all of the marketing opportunities available on YouTube, big and small.

Studio 132 created an AdWords account to get calls about their new services, but after a few months they still didn't have any calls. To solve this they began testing different ads in their account, and after this optimization their clickthrough rate (CTR) went up 300% and they've gotten 4 new customers.

Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.

Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.

Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.