Videos tagged with online search

Google Tech Talk February 3, 2011 Presented by Ken Wilbur, Assistant Professor of Marketing, Duke University, Fuqua School of Business ABSTRACT Traditional advertising influences consumer information search, and consumers increasingly use television and internet simultaneously. This paper finds a significant association between television advertising for financial services brands and consumers'...

This webinar was presented externally on April 30th, 2009. It is a presentation of the key findings and insights from a study that OTX did for Google on the Brand Value of Search. This particular webinar focuses on the topic as it relates to the Travel Industry. Presented by Julie Cannova, OTX. Introduction by Cindy Goodrich, Google. Moderated by Veronica San Luis, Google.