Videos tagged with Optimization

Optimize your screen displayMake sure you're getting the best picture possible on your Windows 7 machine. Veronica shows you how on today's Tekzilla Dail

You use Adwords Editor but do you know all of the helpful features? This webinar is designed to give you even more power to make faster and smarter changes to your account in AE. We will present a live demonstration in AdWords Editor that will show you the best features to use as well as how to optimize your account effectively by using this program. This webinar is presented by two Optimizatio...

For those who are attending Google I/O 2009 (http://code.google.com/io/), these video are an opportunity to hear from some of the speakers in advance. The speakers introduce their topic and provide a preview of one or more topics that will be covered in their talks.Steve is the author of High Performance Web Sites and the creator of YSlow. In this talk, he presents some of the best practices fr...

Studio 132 created an AdWords account to get calls about their new services, but after a few months they still didn't have any calls. To solve this they began testing different ads in their account, and after this optimization their clickthrough rate (CTR) went up 300% and they've gotten 4 new customers.

Executive Chef was suffering from a low clickthrough rate (CTR), so they reorganized their ad groups and keywords so that they had more relevant ads. After this optimization, their clicks increased by 126% and their CTR increased by 140%.

Adventure's Cross Country wanted to increase traffic to their site, so they used the Google Keyword Tool to find and add new keywords. After this optimization, their clicks increased by 17% and their conversions increased by 55%.

Moonknight Network spent a lot of time optimizing their AdWords account, but they still weren't getting traffic to their site. After increasing some of their bids to the First Page Bid Estimates, they've seen a 270% increase in their clickthrough rate (CTR) and a 200% increase in their call volume.

Galaxy Desserts added a lot of keywords to increase their exposure but then their clickthrough rate (CTR) went way down. To combat this they added negative keywords, and after this optimization, their CTR is going back up and their cost-per-clicks (CPC) have decreased by 20%.

An overview of the Google Content Network, targeting & optimization methods.

Learn how Colonial Candle, a 100 year old candle company, used Website Optimizer to boost their conversions by 20% and increase online sales.